Curve software - making monthly reporting a viable and easy option for labels and publishers
Why are you still only reporting every six months?
Often the answer is ‘if it ain’t broke, don’t fix it’. But something doesn’t always have to be broken to be replaced by something altogether better.
Curve MD Tom Allen discusses the issues that six monthly reporting creates, why companies may still want to work this way, the reasons why a more regular monthly reporting will soon become the norm and crucially, how Curve can help those labels and publishers reticent about change to adopt a better, more innovative approach.
“This technology isn’t going away. It’s only going to get faster, more accurate and more reliable” Tom Allen